Third Semester
M-13 Multimedia Technology in Electronic media
Objectives:-
Understanding hardware and software requirements for graphics and animation
To train students with a sound understanding of multimedia
To train students as a creative multimedia practioner
To train students with sound knowledge of multimedia tools
Unit-1 Introduction to multimedia
Concept and evolution of multimedia
Hardware requirement and gadgetry for multimedia
Use of multimedia in Electronic media
Components of multimedia: Graphics, text, video and sound
Unit - 2 Image and Graphics
Introduction to digital Image, Type and properties of graphics
Color’s theory : models and modes
Fundamental digital Image and file formats
Scanner : function and type
Introduction to Adobe Illustrator
Unit - 3 Introduction to digital Sound
Definition of Digital Sound.
Features of Digital sound : Tone, note, intensity, pitch & timbre
Digitization and Audio Compression.
Electronic music and synthesizer: MIDI interface and data format
Recording and Editing of sound and music by sound forge
Unit -4 Animation
Animation : meaning and types
Classification : Film animation & Computer animation
Concept of 2D & 3D animation.
Introduction to 3D Max : Feature & Facilities.
Fundamental of 3D animation : space, axes, co-ordinate line, special effects,
morphing, skeletal deformation
Unit -5 Authoring and production
Authoring metaphors: Introduction, definition and function.
Basic categories : slide show, book metaphor, windowing metaphor, Icon
metaphor and network metaphor
Authoring stages: content, flow chart, prototyping programming, testing and
evaluations
Multimedia production team members
Process of multimedia production: Development, Pre-production, production, post
production and delivery
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Assignment :-
- Design and develop graphic with photoshop and coral draw
- Record an audio files and apply effects to it.
- Develop a 2D animation using Animator pro.
- Develop a 3D animation using 3D Studio MAX.
- Any assignment given by the faculty .
Reference :-
- Soochna Prodhyogiki awam Patrakarita by Malik, Ashok
- Encyclopedia of animation techniques by Richard Taylor
- Producing Animation by Catherine Winder
- Knowledge management in the digital Newsroom by Stephen quinn
- Young people and New Media by Sonia, Livingstone
- Dictionary of internet by Dsouza Y. K.
- Women empowerment through information technology by Sharma, Usha
- Multimedia Magic – BPB Publication
- Multimedia Making by Van Vaughen – TMH Publication
- 3D max Fundamentals – Techmedia
Teaching methodology: Lecture, seminar, demonstration on computer, practical
exercise, discussion and comparison of Electronic media.
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M-14 Advance level of Script Writing for Electronic Media
Objective:
- To develop a sound language capability for effective communication
- To impart training of idea generation and writing it down
- Developing skill of scripting for different media
- To enable students perform writing for electronic media
Unit 1 Language and Communication
Meaning and definition of language, perception
Audio language symbols, signs, symbols, icons etc
Difference between written and spoken language
Instant script preparation
Changing trends in media language
Unit 2 Professional Scripting
Script : meaning and types of script
Role of a scriptwriter in media
Concept of content and form
Process of scripting : idea formation, research, sequencing,
opening and concluding
Unit 3 Radio Scripting and Language
Concept of spoken language
Stages of scripting and editing
Writing for different program genre/Adaplation
Talk, news, newsreel, documentary, drama music and news formats
Unit 4 Television Scripting and Language
Writing for visuals and visual communication
Relationship between narration and visuals
Writing for fictional and non fictional programmes
Types of script – Treatment, screen play, shooting script, break down script
Full page and split page script
Unit 5 Writing for Web
Web writing and its growth
Features of web writing
Netizen /Flogs
Experimentation with language on internet
Emerging internet language
Debate of content vs. form
Assignments:-
- Participate in debate on the issues relating to language and communication
- Exercises of scripting on different formats
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- Writing a five minutes radio talk on any current issue
- Scripting for a 10 minutes television documentary
- Scripting for a two minutes radio social advertisement
- Scripting exercise for web portal feature
- Preparing samples of different formats of scripts
- Organizing debate on the emerging trends of language
- Any other assignment given by the faculty
Reference:Media Writing Process by Dixit , Suryaprasad
Television & Screen Media by Blum, RichardA
Media Writers guide by Nortran , William Van
New Script Writers Journal by Johnson, Maryc
Basic aspects of Media Writing by Gupta , om
- The Craft of Copy Writing by June A Valladares, Response book
- Screen and Television Writing by EVGENE VALE
- Feature Writing for Newspaper and Mazing by Edward friend Lander John
Lee Harpee
- News Writing from Lead to 30 Mel & William
- Writing News for Broadcast by Bliss Patterson, Columbia University Press
- Plays on AIR By Stephen William & Huchintion Publication.
- Radio Drama – Theory and Practice, Tem crook, London.
- Writing for TV and Radio Hillard Robert, New York.
- Writing with power, Techniques for mastering the writing process, Elbow
Peter, New York
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M-15 Producing Advertisements for Electronic Media
Objectives:
- To make students able to appreciate electronic media advertisement
- To give a understanding of advertising agency and its functioning
- To impart skill of advertisements making
- To make students aware of advertising industry and its issues
Unit 1 Concepts of Advertisement
Elements of a good advertisement
Types and appeals of advertisements
Importance of commercials in electronic media
Advertising and society
Unit 2 Advertisement for Radio & TV
Creativity in advertisement
copy writing and creative direction
Writing for radio advertisement (jingles and spots)
Importance of visual thinking
Storyboard for television advertisement
Unit 3 Production of Advertisement
Concept of media planning
Research inputs - media, product and audience profile
Drawing up the plan and setting objectives
Concept of brand positioning, brand image and brand equity
Unit 4 Advertising agency and Its structure
Introduction to major advertising agencies in India
Structure and function of advertising agency
Unit 5 Advertisement for Web
Internet as a medium of advertising
Evolution of web advertising
Production of web advertisements.
Web portals and advertising revenue
Assignment:-
- Participate in discussion one impact of advertisements on socity.
- Plan a production of 30 seconds TV advertisement
- Script social advertisement for radio
- Analyze and compare web advertisements
- Any other assignment given by the faculty
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Reference: -
- News audiences & every day life by Nath , Shyam
ASCI code of advertisement
- Advertisement code of Doordarshan
- Advertising Copywriting, Philp Warad Burton Grid
- Creative Advertising- Theory and Practice by Andre E. Mariarty
- Advertising Management by Dr. MM Varma,
- Break ke Baad by Sudheesh Pachauri
- Handbook of Advertising Management byRoger Barton, McGraw Hill Pub.
- Principles of Marketing, Philip Kotler, Prentice Hall, New Jersy
- Media Planning by J R Adams, Business Books, 1971
- Consumer Behavior by Leon G. Schiffman and Leslie Lazar Kanuk, Prentice Hall
India
- Essentials of Management by Harold Koonz and Heinz weihrich, Mac Graw -Hills
Pub.
- Management and Practice of Public Relations by Norman Stone, Mac Millan Pub.
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M-16 Media Research
Objective:
- To teach basics of research and its application on media
- To develop skills of different kinds of research methodologies
- To familiarize students with knowledge of electronic media researches
Unit 1 Concept of Research
Meaning, definition and nature of research
Importance of media research
Scope of Media Research
Problem of objectivity in research
Unit 2 Major elements of Research
Hypothesis and variables
Sampling - meaning, types and problems
Research design and its types
Survey research, experimental and field research, panel research
Unit 3 Tools and Methods of Research
Sources of data - primary and secondary source
Questionnaire and schedules
Observation - participatory and non participatory
Interview method
Case study
Content analysis
Diary writing
Unit 4 Type of Research in Electronic Media
Application of research in electronic media
Formative and summative research
TRP and TAM
Audience research cell
Unit 5 Application of Statistics
Tabulation and classification of data
Data analysis, software for data analysis interpretation
Elementary statistics - mean, median and mode
Graphic and diagrammatic representation of data
Indexing, citation and bibliography
Research report writing
Assignments:-
- Make a research plan for a specific topic
- Prepare a schedule for survey on relevant research issue.
- Collect data on the basis of prepared scheduled by survey
- Classify and tabulate the data collected by survey
- Analyze data and make graphic presentation with the help of computer
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- Write a brief report on the above research conducted
- Paper presentation on the importance of research in media
- Any other assignment given by the faculty.
Reference:
- Social Research and Statistics by R.N. Mukerjee, Vivek Prakashan, Delhi
- Scientific Method and Social Research by B. N. Ghosh, Sterling Publishers N. Delhi
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- 'Samaajik Shodh aur Saankhyiki' by Ravindernath Mukerjee, Vivek Prakashan
- Sanchar Shodh Pravidhi – Dr. Shrikant Singh
- Sanchar Shodh – Dr. Manoj Dayal
- Shachar Shodh – Dr. Sanjeev Bhanawat
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M-17 Electronic Media Management
Objective –
- To impart an understanding of economic part of media
- Understanding the television and cable industry business
- To give an brief overview of media scenario
- To make students aware with the management responsibilities
- To develop students as team professional
- To induce an understanding of production process
Unit 1 Production Management
Production planning, scheduling and managing deadline
Resource management – Procurement, Storage and Logistics
Maintenance of records – print and video library
Quality management – Elimination of errors and production efficiency
Promotion of total quality management
Unit 2 Equipment Resources
Equipment for field production
Configuration for multi- camera studio production
Preventive maintenance, breakdown maintenance and
o Corrective maintenance
Equipment acquisition procedure
Unit 3 Resource Management
Sources of financial assistance
Pre – script and post script budgeting
Contract document – penalty and legal implications
Technical and financial proposals
Commissioned and sponsored programme
Unit 4 Managing Human Resources
Characteristics of HR in production
Dealing with creative persons
Organizational dynamics and culture
Co-ordination, team building, leadership skill and motivation
New ownership pattern
Recruitment and contractual engagement of H.R., Service conditions and general
administration
Channel management and training and redeployment of personnel .
Unit 5 Electronic Media Marketing
Market survey: media, product and audience profile
Television rating point (TRP)
Agencies of rating, process and method of rating
India’s major media houses
Major heads of income in media
Indian scenario of satellite television industry
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Process of distribution of signals
Pay channels v/s free channels
Assignment:-
- Present a paper on the economic issues of media
- Participate in a debate on issues relating cable industry
- visit a local satellite television setup and analyze its economic functioning
- Conduct an interview with a production manager of a TV studio to enlist.
(a) Role, responsibility and accountability of production manager.
(b) Process of managing technical and human resources.
(c) Methodology to meet deadlines.
- Visit to tape/resource library of a television production centre to observe and report
functioning record keeping and retrieval system, care and maintenance of
tapes/CD's/DVD'S.
- Develop a pre script budget for a 30-min documentary assign to a PSCU having
locations restricted to area specified by faculty . (For this assignment other relevant
details shall be made available by the faculty.
- Develop technical and financial proposals for your client against requirement of
producing a documentary for a duration of 20 minutes in Hindi and in English for
telecasting purposes.
Reference:-
- Promotion & Marketing for Broadcasting Cable of the web by Eastman, Susantylen
- The Global Media – New Missionaries of Global Capitalism by Edverd
Herman and Robert McChesney, Madhyam Publication
- Cable Quest’ monthly magazine published by cable operator’s association
- Film production Management by Bastian, Cleve
- Indian media business by Kohli, Vanita
- Producers business handbook by John J Lee
- How to make great short feature films by Lan Lewis
- Electronic Media Management by Chiranjeev Avinash
- Television Program making – Colin mast
- Film Production Management by Bastian, Cleve
- The technique of Television production– Gerald Millerson
- Television Production - Allen Wurtzel
- The Techniques of Video-Production – Gerald Millerson
- The Essential TV Directions Hand Book – Peter Jarvis.
- Television Production – Zettle
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M-18 Practical and Viva
Concept:
Semester end practical strand could be viewed as 'part end evaluation'. Here the students
shall be tested for level of skills attained during a particular semester. Semester end
practical is expected to be conducted for evaluation sake by a competent professional
from the field of application. In some limited extent hence this is an orientation of
students towards world of work.
Objectives:
To provide opportunities to the students to prepare certain exercises for possible
demonstration of skills acquired by then to the specific level of acceptable performance.
These specifications shall come from the external expert. However for his referencing a
sample list of exercises shall be made available.
Process:
During the process the students shall be introduced to the expert. The expert shall assign
task/s to the students to demonstrate skills acquired by them during the semester. The
expert shall observe and evaluate student performance against his criteria of acceptable
performance and rank order the outcome. It is also expected of the expert that s/he shall
lend a hand of help for the students with a view to fill up the gap of knowledge, skill and
aptitude if any.
Guidelines for the external experts:
Avoid paper-pencil testing as far as possible.
Observe the individual performance and submit the outcome on a given performa.
The expert is supposed to evaluate students on the basis of at least three
tasks/assignments.
The expert is to cover all the modules during his efforts to judge students.
S/he may adopt any creative mode of evaluation suitable for the purpose. For
example: classroom presentation, group discussion, oral test (viva voice), outdoor
assignment, skill performance, role-play of anchor and interviewer etc.
Division of marks
Task/assignment - 1 25
Task/assignment - 2 25
Task/assignment - 3 25
Viva Voice 25
Total 100
A sample list of practicals :
Making any graphics using multimedia
Record an audio files and apply effects to it.
Preparing samples of different formats of scripts
Debate on obscenity and film censor board.
Present a paper on one press law assigned by faculty.
Participate in a debate on issues relating cable industry
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Develop a pre script budget for a 30-min documentary assign to a PSCU having
locations restricted to area specified by faculty . (For this assignment other relevant
details shall be made available by the faculty.
Develop technical and financial proposals for your client against requirement of
producing a documentary for a duration of 20 minutes in Hindi and in English for
telecasting purposes.
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