Tuesday, 5 October 2010

SYLLABUS of M.Sc. (ELECTRONIC MEDIA) for Fourth Semester

M-19 Media law & Ethics

- Understanding basic laws relating to media
- To give an overview of recent amendments in media laws
- To develop students as responsible media person

Unit 1 Press freedom and Law

Constitution and freedom of speech and expression
Contempt of court
Official Secrets act 1923
Right to information
Right to Privacy

Unit 2 Media and Laws
􀂉 Civil and Criminal law of defamation
􀂉 Indian Penal Code 1860 (Section -124A,153AB,292,293)
􀂉 Criminal Procedure Code 1973 (Section -93,95,96,108,144,196,327)
􀂉 Intellectual property rights
􀂉 Copy Right Act 1957
Unit 3 Electronic Media Laws
􀂉 Prasar Bharti Act 1990
􀂉 Cable TV Network regulation Act 1995
􀂉 Cinematography Act 1952
􀂉 Information Technology Act 2000
􀂉 Convergence Laws
􀂉 Cyber laws & regulations
􀂉 Cyber crime
Unit 4 Media Commissions and Committees
􀂉 Press Commissions
􀂉 Concept of Press Council – Media Council
􀂉 Working Journalist Act
􀂉 Autonomy of public broadcasting
Unit 5 Media Codes and Ethics
􀂉 Advertising Council of India
􀂉 Parliamentary Privileges: article 105, 193 and 361A of constitution
􀂉 Guidelines for Parliamentary coverage (Geeta Mukherjee Committee's report)
􀂉 AIR Code for election coverage
􀂉 Sc v/s on airway
􀂉 Uplinking rules
􀂉 Doordarshan commercial code
􀂉 ASCI case study
- Organize a debate on Prasar Bharti and present scenario of AIR and DD
- Each student present a paper on one press law assigned by faculty.
- Participate in a seminar on the issue of 'freedom of press'
- Debate on obscenity and film censor board.
- Any other assignment given by the faculty
- Media law for producers by Miller , Phlip H
- 11 Myths of media Violence by Potter, W James
- Cyber Crime & law Enforcement by Dudeja, V.D.
- Press Vidhi by Nand Kishore Trikha
- Journalistic Ethics by PK Badhopadhyay and Kuldeep S. Arora
- Janmadhyam: Kanoon Evem Uttardayitva - Dr. Shrikant Singh
- Press Laws by DD Basu, Prentice Hall Pub.
- Mass Media Laws and Regulations in India, AMIC Publication
- Bharat Mein Press Vidhi by Surender Kumar Manohar Prabhakar
M-20 (A) Professional Videography
- Understand the factors affecting visual quality of video camera Image.
- Able to handle different cameras: beta, digital & studio cameras
- Learn & Practice different camera angles and camera movements
- Learn about color Temperature and perform white balancing.
- Understand the problems of mix lighting i.e. indoor & outdoor lighting
- Able to select lens, filters & microphones for a given application
Unit 1 Introduction to T.V Technology
􀂉 Picture formation
􀂉 T.V Scanning : Horizontal & Vertical
􀂉 Frame & field rate
􀂉 Resolution video bandwidth, sync. blanking signals, colour burst,
sensitivity, linearity etc.
􀂉 Television standards: NTSC, PAL, SECAM.
Unit 2 Principle of Video Camera
􀂉 Primary & secondary colours
􀂉 Photo conduction, photo voltaic, photo emissive effect
􀂉 Working principle of video camera
􀂉 CCD cameras : Three CCD, single CCD colour camera
􀂉 Various sizes of pickup devices
Unit 3 Components and Controls of Video Camera.
􀂉 Parts of a video camera
􀂉 Different controls on video camera
􀂉 Power switch, preheat, genlock, white balance, gain, iris, pedestal etc.
􀂉 Zoom control: servo, manual, remote, zoom extenders.
􀂉 Focus control : auto, manual , remote, back focus, macro focus.
􀂉 Camera view finders (B/W and colour ). Its indicators and control.
Unit 4 Balancing of Colours of a video camera.
􀂉 Colour temperature
􀂉 White balance: Process and need.
􀂉 Camera filters
􀂉 Camera control unit ( CCU )
􀂉 Waveform monitor for output level of video
􀂉 Vector scope
Unit 5 Video Camera Lenses.
􀂉 Perspective
􀂉 Types and use-normal lens, telephoto lens, wide-angle lens.
􀂉 Zoom lens.
􀂉 Tripod, types of tripod heads, dolly, trolley & other accessories.
􀂉 Different types of camera angles and use
􀂉 Camera movements – types & use.
Unit 6 Different Types of Television Cameras
􀂉 ENG camera
􀂉 EFP camera
􀂉 Studio cameras
􀂉 Special cameras: underwater camera, Endoscopic camera, Aerial
photography camera, remote control camera, high-speed video cameras
􀂉 Types of microphones used on video camera
􀂉 Types of audio & video connectors
􀂉 Introduction to video formats: VHS, S-VHS, U-matic: Low-band & Hiband,
betacam, betacam SP, digi-betacam, mini DV, DV/DVC, DVC
Pro, DV-CAM,
- Perform video shooting of the following and record and report your
(A) Fire at night
(B) Interview of a guest with image size exposing a live computer screen to
(C) Welding Arc in vision
(D) Arrival of monsoon-heavy rains
(E) Wide shot of village with sky at least half the height of the frame
(F) A shot combining the following moves zoom, tilt, and pan
- Conduct a study of at least three modern broadcast quality video camera’s
and describe critical facilities and controls.
- Perform the following adjustments to a given camera
(A) Eyepiece
(B) View finder adjustments
(C) Phase reversal
(D) Audio adjustment (camcorder)
(E) Zebra pattern
(F) Gain adjustment
(G) Selection of camera filters
(H) Macro adjustment
(I) Back focus adjustment
- Study the effects of variety of filters –N.D. filter, C.C. filters, special effect
filters etc.
- Study and report functioning of (a) wave form monitor, (b) Vectroscope
- Perform a two character interaction with camera mounted on trolley and
fifty feet track.
- Measure the horizontal angle of a given camera at a full wide setting.
- Digital Television by Herve Benoit
- Studio and outside broadcast Camera work by Peter ward
- Video Camera techniques by Gerald Millerson
- Creating special effects for TV & Video by Bernard Wilkie
- Grammar of the shot by Roy Thomson
- Basics of Video Production by Der Lyur & Graham
- Single camera video production by Robart B. Murburger
- On camera by Harris Watts.
- Television Production by Burrows/ Wood Pub. W.C. Brown IQWA USA.
- Television Production by Allan Wurtzel, McGraw Hills Book Co. New
- Television Production by Zettl Herbert
- The Technique of Television Production by Gerald Millerson
- Broadcasting/cable and Beyond by Joseph R. downick
- Shooting Digital Video by Jon Fauer
- Basic T.V Technology, Digital and Analog by Robert L. Hartwig
- Introduction to T.V Technology by Inglis
- Broadcasting Technology by O.P Shrivastava
M-20 (B) Audio Production Techniques
- To acquaint students with the concept and ideology of radio medium,
- To sensitize them to the socio-economic issues of our country in order to
understand their commitment as a broadcaster,
- To develop their abilities to produce good quality audio programs comprising
all the conventional and modern program genres,
- To familiarize them with the latest audio technology including digital
- To cultivate in them a journalistic insight to analyze and synthesize the
various issues of human life in proper perspective,
- To seed in them all the good qualities of a professional broadcaster to meet the
challenges posed by the rapidly changing environment.
Unit 1 Radio Program Genres
􀂉 Generation of program ideas and process of production,
􀂉 Classification of radio program formats and concept of creativity,
􀂉 Presentation techniques of spoken word programs (talks, interviews, radio
reports, chat-shows, reviews, discussions, debates, commentaries,
magazines etc.)
􀂉 Conducting various types of interviews,
􀂉 Planning and production of radio documentaries,
􀂉 Presentation techniques of radio dramas, skits, family serials, quickies,
commercial spots, jingles etc.
􀂉 Production of entertainment programs including classical, light, and folk
music programs, music appreciation, operas, film music, listener’s request,
invited audience music programs etc.
Unit 2 Interactive Program Formats
􀂉 Concept and significance of phone-in-program,
􀂉 Field generated and participatory programs,
􀂉 Special audience programs-youth, farmers, women, children, senior
citizens etc.
􀂉 Special drives and campaigns including special topic programs (science,
sports, family welfare, environment, development etc,)
Unit 3 Production Techniques
􀂉 Recording of programs, selection of sound effects, editing and mixing
􀂉 Art of comparing and announcing (voice quality, modulation and
pronunciation techniques)
􀂉 Codes and ethics in broadcasting,
􀂉 Process of planning, scheduling and transmission,
􀂉 Evaluation of programs and quality control.
Unit 4 Studio Facilities, Equipment and Modern Technology
􀂉 Layout of a studio
􀂉 Acoustics, quality of a audio signal,
􀂉 Types and use of microphones , Tape recorders, mixers console, control
panels, audio tapes etc.
􀂉 Analogue and digital recording,
􀂉 Mono and stereo sound systems.
􀂉 Satellite transmission and its advantages,
􀂉 New technologies in audio broadcasting DAB,
􀂉 Use of computers in broadcasting,
􀂉 Satellite radio, web radio, convergence of technology,
Unit 5 Broadcast Business and Funding Mechanism
􀂉 Marketing of radio programs and revenue earning prospects,
􀂉 Conducting audience research and listeners surveys.
􀂉 Philosophy of local broadcasting,
􀂉 Private F.M. broadcasting,
􀂉 Vividh Bharti commercial broadcasting,
- Participating in a seminars on social commitment of radio and presentation
of papers on various aspects of social commitment.
- Participation in a debate to discuss the contribution of radio Broadcasts
during the last 50 Years.
- Production of model programs covering all the important genres of spoken
word i.e., skit, interview, spotlight, newsreel etc. involving, recording,
dubbing and mixing techniques.
- Production of a documentary on current topic related to development
- Compering of entertainment programs, moderating debates and
conduction chat shows (at least two items in each format)
- Production of two short programs based on field interviews (specially
issue based)
- Writing and presentation of two news bulletins for duration of 10 minutes
- Writing a report on the financial and funding mechanism of AIR Station .
Reference :
- Sound and Recording : an introduction by Francis Rumrey
- Awasthy G.C. :Broad casting in India, Allied publishers, Mumbai, 1965.
- Chatterji, P.C. :Broadcasting in India, Sage, New Delhi, 1988.
- Masani, Meher :Broadcasting and People, National Book Trust, New
- Luthra, H.R. Indian Broadcasting, Publication Division, New Delhi,
- Akash Bharti National Broadcast Trust : Publication Division, New Delhi,
- Report of the Working Group on Television ‘software for Doordarshan
Vol. I & II, Publication Division, New Delhi, 1985.
- Hellard Robert, Writing for television and radio, Words worth Publishing
Company, Belmont, 1984.
- White, Ted el al, Broadcast News, writing, reporting and production.
Macmillan, NY. 1984.
- Mitchell Stephen, Holt: Broadcast News, Radio Journalism and an
introduction to Television., Rinehart & Winston. NY. 1980
- Edger E.Willis & Henary B.Aldrige, Television and Radio, Prentice Hall.
- Stuart W. Hyde, Television and radio announcing, Kanishka Publishers,
- Smith E. Leslie, Perspective on radio and TV. Harper & Raw NY.
- Macliesh Robert, Radio Production Techniques. Macmillan. NY.
- Nostrum, William J. Van. The Script Writers’ Handbook.
- Singhal, Arvind, & Rogers, Everett, India’s Information revolution. Sage.
New Delhi.
- Sim Harris & Paul Chantler, Local Radio, Focal press.
- Ash, William, The Way to Write radio Drama, BBC,
- Crook, Tim, Radio Drama; Theory and Practice, London.
M-21 (A) Non-linear editing
Unit -1 Basic Concepts
􀂉 Non-linear editing.
􀂉 Hardware requirements
􀂉 Introduction to Adobe Premiere
Unit -2 Editing Aesthetics
􀂉 Concept of time and space
􀂉 Editing news and documentary
􀂉 Selection of relevant music
􀂉 Editing for different formats of T V Programmes
Unit -3 Editing Basics
􀂉 TRIM BIN, TIME LINE, PREVIEW in context of NLE layout
􀂉 Creating a time line
􀂉 Main tools of editing - Selection, Range Select, Rolling, Edit, Razor, Hand Tool,
Cross fade, In point, Zoom tools etc.
Unit-4 Advance editing
􀂉 Audio Mixing
􀂉 Dissolve transitions and fading patterns
􀂉 Special Audio-Video effects
􀂉 Titling and graphics
Unit-5 Taking editing output
􀂉 Rendering edited text
􀂉 Authoring VCD/ACD/DVD
􀂉 Packaging and Marketing
Assingment :
1-Editing of minimum 5 news item for video magazine on NLE work station
2-Generate special video effects for documentary
3-Record a narration for any programe for 5 minitues duration
4- Any other assignment by the concern faculty
Reference :
- Grammar of the edit by Roy Tohmson
- Nonlinear editing by Patrick Marrie
♦ To develop students as responsible web journalist
♦ To impart knowledge of new media
♦ To impart skills of writing for web portals
♦ To train students for web reporting
Unit 1 Introduction to Internet
􀂉 Internet : meaning and history
􀂉 Functioning of internet
􀂉 Uses of internet in communication
􀂉 Fundamentals of internet:WWW, IP, web page, web site, search engine,
browser, domain name
􀂉 Concept of cyber space
Unit 2 Internet, Communication and Journalism
􀂉 Internet as a medium of journalism
􀂉 Powers and limitations of internet
􀂉 Evolution of internet language
􀂉 Mass communication after internet
􀂉 Issues of new media
Unit 3 Web Technology
􀂉 Making of a web page: HTML, FTP, etc.
􀂉 Role of web master, application programmer and network engineer
􀂉 Web team members: visualizer, graphics designer, project manager, web
site manager, animator, audio-video expert,
Unit 4 Functioning of a Portal Office
􀂉 Content team member
􀂉 Structure of a web news room
􀂉 Content collection and selection
􀂉 Web writing and copy editing,
􀂉 Web updating and web reporting
Unit 5 Web Industry
􀂉 Introduction to major news portals
􀂉 Economics of a news portal
􀂉 Web advertising
􀂉 Cyber crimes, cyber laws & regulation
- Participate in debate on the internet as a medium of mass communication
- Prepare a chart of the structure of a portal office
- Prepare web copies for news
- Plan a small web news portal project
- Any other job work assigned by the faculty
- Computer journals and magazines
- Major news portals
M - 22 Dissertation
Dissertation has a great academic/research value as well as method to develop
in depth knowledge, investigation skill and serious understanding in his/her behaviour for
success in the field of journalism.
Every student will have to work on a dissertation in any area of Mass Media
detailed in the curriculum. For completing the dissertation they will follow the research
steps under the guidence of the faculty members or guide approved by department. The
objectives of the dissertation is to :
• To enable the student to identify the prominent & important issues in the field of
electronic media.
• To have knowledge of history and significance of various dimensions of the
• To carry out field survey for data collection and thus familiarize with the process
of survey, data collection and analysis.
• To carry out intensive study to make their dissertation valuable & authentic.
To provide them opportunity to go for references, analysis and additional subject
related readings.
Student should be guided by the following points during the research/study of
his/her dissertation -
1. Title It should be decided with the help of HOD/ approved guide and must be
submitted in the beginning of 4th semester or 3rd semester
2. Synopsis-After finalizing the title, synopsis should be submitted (Research design
with clearly indicating aims, objective and review of literature etc.) in
the first month of 4th semester
3. Progress -From time to time student will give his/her progress report of
research to department in writing and signed by guide. A minimum of three
reports must be submitted before final submission of study.
4. Final submission of dissertation in two copies, hard bound or spiral, so that it can
be preserved, before the final examination. The date of submission will be
decided by HOD.
This dissertation will have of 100 marks and will be evaluated by external
examiners. Sixty marks for content and presentation of dissertation, 20 marks on progress
reports during the study as mentioned earlier and 20 marks will be on the viva taken by
external and/or internal examiner.
Guidelines for submission of dissertation
For submission of dissertation, students will have to argue the section and
justification of their synopsis. They will have to:
1. Identify the issues which is of Seminal academic importance in communicative
2. They will have to know the history, ideas of Serious issues.
3. They will have to offer various perspective and insight about issues
4. They will have to carry out field survey
5 They will have to carry out intensive study
This dissertation thesis will comprise of 80 marks and would be evaluated by
outstanding examiners. Remaining 20 marks would be assingned on the viva which
would be taken by external examiners. All together the dessertation will comprise of 100
M-23 Project work & Viva
Guidelines for Projects work
• Introduction
Here at CAVS we lay due emphasis on project work by students.
Projects work provides them opportunity to encounter real life conditions. It expose them to
world of work.
During project work students get an opportunity to apply knowledge and skills acquired by
them during their interactions at CAVS. Here they actually demonstrate value addition as a
result of all interventions at CAVS.
• Criteria of activities
1) Students undertake a project Activity in consultation with their guide.
2) Specifications are defined.
3) Standard process is followed in attainment of project objectives.
4) Adequate provision is made for CONCEPTUAL and CONCRETE phase of production.
5) Every single effort is documented.
6) Students themselves manage work distribution among their group members where task is
undertaken by a group.
7) Emphasis is layed on students meeting their deadlines.
8) Students undergo self, peer and tutor feedback at the end of task.
9) A copy of furnished project is held by each student as a part of their portfolio.
• Evaluation
All the project work are evaluated independently by an external expert identified for the
Here the students demonstrate their product and provide explanation to quarries made by
external examination.
Weight is allotted to every individual student and the result is communicated to registrar
This project will have 200 marks,
150 marks for production & 50 marks for Viva

SYLLABUS of M.Sc. (ELECTRONIC MEDIA) for Third Semester

Third Semester
M-13 Multimedia Technology in Electronic media
􀂉 Understanding hardware and software requirements for graphics and animation
􀂉 To train students with a sound understanding of multimedia
􀂉 To train students as a creative multimedia practioner
􀂉 To train students with sound knowledge of multimedia tools
Unit-1 Introduction to multimedia
􀂉 Concept and evolution of multimedia
􀂉 Hardware requirement and gadgetry for multimedia
􀂉 Use of multimedia in Electronic media
􀂉 Components of multimedia: Graphics, text, video and sound
Unit - 2 Image and Graphics
􀂉 Introduction to digital Image, Type and properties of graphics
􀂉 Color’s theory : models and modes
􀂉 Fundamental digital Image and file formats
􀂉 Scanner : function and type
􀂉 Introduction to Adobe Illustrator
Unit - 3 Introduction to digital Sound
􀂉 Definition of Digital Sound.
􀂉 Features of Digital sound : Tone, note, intensity, pitch & timbre
􀂉 Digitization and Audio Compression.
􀂉 Electronic music and synthesizer: MIDI interface and data format
􀂉 Recording and Editing of sound and music by sound forge
Unit -4 Animation
􀂉 Animation : meaning and types
􀂉 Classification : Film animation & Computer animation
􀂉 Concept of 2D & 3D animation.
􀂉 Introduction to 3D Max : Feature & Facilities.
􀂉 Fundamental of 3D animation : space, axes, co-ordinate line, special effects,
morphing, skeletal deformation
Unit -5 Authoring and production
􀂉 Authoring metaphors: Introduction, definition and function.
􀂉 Basic categories : slide show, book metaphor, windowing metaphor, Icon
metaphor and network metaphor
􀂉 Authoring stages: content, flow chart, prototyping programming, testing and
􀂉 Multimedia production team members
􀂉 Process of multimedia production: Development, Pre-production, production, post
production and delivery
Assignment :-
- Design and develop graphic with photoshop and coral draw
- Record an audio files and apply effects to it.
- Develop a 2D animation using Animator pro.
- Develop a 3D animation using 3D Studio MAX.
- Any assignment given by the faculty .
Reference :-
- Soochna Prodhyogiki awam Patrakarita by Malik, Ashok
- Encyclopedia of animation techniques by Richard Taylor
- Producing Animation by Catherine Winder
- Knowledge management in the digital Newsroom by Stephen quinn
- Young people and New Media by Sonia, Livingstone
- Dictionary of internet by Dsouza Y. K.
- Women empowerment through information technology by Sharma, Usha
- Multimedia Magic – BPB Publication
- Multimedia Making by Van Vaughen – TMH Publication
- 3D max Fundamentals – Techmedia
Teaching methodology: Lecture, seminar, demonstration on computer, practical
exercise, discussion and comparison of Electronic media.
M-14 Advance level of Script Writing for Electronic Media
- To develop a sound language capability for effective communication
- To impart training of idea generation and writing it down
- Developing skill of scripting for different media
- To enable students perform writing for electronic media
Unit 1 Language and Communication
􀂉 Meaning and definition of language, perception
􀂉 Audio language symbols, signs, symbols, icons etc
􀂉 Difference between written and spoken language
􀂉 Instant script preparation
􀂉 Changing trends in media language
Unit 2 Professional Scripting
􀂉 Script : meaning and types of script
􀂉 Role of a scriptwriter in media
􀂉 Concept of content and form
􀂉 Process of scripting : idea formation, research, sequencing,
􀂉 opening and concluding
Unit 3 Radio Scripting and Language
􀂉 Concept of spoken language
􀂉 Stages of scripting and editing
􀂉 Writing for different program genre/Adaplation
􀂉 Talk, news, newsreel, documentary, drama music and news formats
Unit 4 Television Scripting and Language
􀂉 Writing for visuals and visual communication
􀂉 Relationship between narration and visuals
􀂉 Writing for fictional and non fictional programmes
􀂉 Types of script – Treatment, screen play, shooting script, break down script
􀂉 Full page and split page script
Unit 5 Writing for Web
􀂉 Web writing and its growth
􀂉 Features of web writing
􀂉 Netizen /Flogs
􀂉 Experimentation with language on internet
􀂉 Emerging internet language
􀂉 Debate of content vs. form
- Participate in debate on the issues relating to language and communication
- Exercises of scripting on different formats
- Writing a five minutes radio talk on any current issue
- Scripting for a 10 minutes television documentary
- Scripting for a two minutes radio social advertisement
- Scripting exercise for web portal feature
- Preparing samples of different formats of scripts
- Organizing debate on the emerging trends of language
- Any other assignment given by the faculty
Reference:Media Writing Process by Dixit , Suryaprasad
Television & Screen Media by Blum, RichardA
Media Writers guide by Nortran , William Van
New Script Writers Journal by Johnson, Maryc
Basic aspects of Media Writing by Gupta , om
- The Craft of Copy Writing by June A Valladares, Response book
- Screen and Television Writing by EVGENE VALE
- Feature Writing for Newspaper and Mazing by Edward friend Lander John
Lee Harpee
- News Writing from Lead to 30 Mel & William
- Writing News for Broadcast by Bliss Patterson, Columbia University Press
- Plays on AIR By Stephen William & Huchintion Publication.
- Radio Drama – Theory and Practice, Tem crook, London.
- Writing for TV and Radio Hillard Robert, New York.
- Writing with power, Techniques for mastering the writing process, Elbow
Peter, New York
M-15 Producing Advertisements for Electronic Media
- To make students able to appreciate electronic media advertisement
- To give a understanding of advertising agency and its functioning
- To impart skill of advertisements making
- To make students aware of advertising industry and its issues
Unit 1 Concepts of Advertisement
􀂉 Elements of a good advertisement
􀂉 Types and appeals of advertisements
􀂉 Importance of commercials in electronic media
􀂉 Advertising and society
Unit 2 Advertisement for Radio & TV
􀂉 Creativity in advertisement
􀂉 copy writing and creative direction
􀂉 Writing for radio advertisement (jingles and spots)
􀂉 Importance of visual thinking
􀂉 Storyboard for television advertisement
Unit 3 Production of Advertisement
􀂉 Concept of media planning
􀂉 Research inputs - media, product and audience profile
􀂉 Drawing up the plan and setting objectives
􀂉 Concept of brand positioning, brand image and brand equity
Unit 4 Advertising agency and Its structure
􀂉 Introduction to major advertising agencies in India
􀂉 Structure and function of advertising agency
Unit 5 Advertisement for Web
􀂉 Internet as a medium of advertising
􀂉 Evolution of web advertising
􀂉 Production of web advertisements.
􀂉 Web portals and advertising revenue
- Participate in discussion one impact of advertisements on socity.
- Plan a production of 30 seconds TV advertisement
- Script social advertisement for radio
- Analyze and compare web advertisements
- Any other assignment given by the faculty
Reference: -
- News audiences & every day life by Nath , Shyam
ASCI code of advertisement
- Advertisement code of Doordarshan
- Advertising Copywriting, Philp Warad Burton Grid
- Creative Advertising- Theory and Practice by Andre E. Mariarty
- Advertising Management by Dr. MM Varma,
- Break ke Baad by Sudheesh Pachauri
- Handbook of Advertising Management byRoger Barton, McGraw Hill Pub.
- Principles of Marketing, Philip Kotler, Prentice Hall, New Jersy
- Media Planning by J R Adams, Business Books, 1971
- Consumer Behavior by Leon G. Schiffman and Leslie Lazar Kanuk, Prentice Hall
- Essentials of Management by Harold Koonz and Heinz weihrich, Mac Graw -Hills
- Management and Practice of Public Relations by Norman Stone, Mac Millan Pub.
M-16 Media Research
- To teach basics of research and its application on media
- To develop skills of different kinds of research methodologies
- To familiarize students with knowledge of electronic media researches
Unit 1 Concept of Research
􀂉 Meaning, definition and nature of research
􀂉 Importance of media research
􀂉 Scope of Media Research
􀂉 Problem of objectivity in research
Unit 2 Major elements of Research
􀂉 Hypothesis and variables
􀂉 Sampling - meaning, types and problems
􀂉 Research design and its types
􀂉 Survey research, experimental and field research, panel research
Unit 3 Tools and Methods of Research
􀂉 Sources of data - primary and secondary source
􀂉 Questionnaire and schedules
􀂉 Observation - participatory and non participatory
􀂉 Interview method
􀂉 Case study
􀂉 Content analysis
􀂉 Diary writing
Unit 4 Type of Research in Electronic Media
􀂉 Application of research in electronic media
􀂉 Formative and summative research
􀂉 TRP and TAM
􀂉 Audience research cell
Unit 5 Application of Statistics
􀂉 Tabulation and classification of data
􀂉 Data analysis, software for data analysis interpretation
􀂉 Elementary statistics - mean, median and mode
􀂉 Graphic and diagrammatic representation of data
􀂉 Indexing, citation and bibliography
􀂉 Research report writing
- Make a research plan for a specific topic
- Prepare a schedule for survey on relevant research issue.
- Collect data on the basis of prepared scheduled by survey
- Classify and tabulate the data collected by survey
- Analyze data and make graphic presentation with the help of computer
- Write a brief report on the above research conducted
- Paper presentation on the importance of research in media
- Any other assignment given by the faculty.
- Social Research and Statistics by R.N. Mukerjee, Vivek Prakashan, Delhi
- Scientific Method and Social Research by B. N. Ghosh, Sterling Publishers N. Delhi
- 'Samaajik Shodh aur Saankhyiki' by Ravindernath Mukerjee, Vivek Prakashan
- Sanchar Shodh Pravidhi – Dr. Shrikant Singh
- Sanchar Shodh – Dr. Manoj Dayal
- Shachar Shodh – Dr. Sanjeev Bhanawat
M-17 Electronic Media Management
Objective –
- To impart an understanding of economic part of media
- Understanding the television and cable industry business
- To give an brief overview of media scenario
- To make students aware with the management responsibilities
- To develop students as team professional
- To induce an understanding of production process
Unit 1 Production Management
􀂉 Production planning, scheduling and managing deadline
􀂉 Resource management – Procurement, Storage and Logistics
􀂉 Maintenance of records – print and video library
􀂉 Quality management – Elimination of errors and production efficiency
􀂉 Promotion of total quality management
Unit 2 Equipment Resources
􀂉 Equipment for field production
􀂉 Configuration for multi- camera studio production
􀂉 Preventive maintenance, breakdown maintenance and
o Corrective maintenance
􀂉 Equipment acquisition procedure
Unit 3 Resource Management
􀂉 Sources of financial assistance
􀂉 Pre – script and post script budgeting
􀂉 Contract document – penalty and legal implications
􀂉 Technical and financial proposals
􀂉 Commissioned and sponsored programme
Unit 4 Managing Human Resources
􀂉 Characteristics of HR in production
􀂉 Dealing with creative persons
􀂉 Organizational dynamics and culture
􀂉 Co-ordination, team building, leadership skill and motivation
􀂉 New ownership pattern
􀂉 Recruitment and contractual engagement of H.R., Service conditions and general
􀂉 Channel management and training and redeployment of personnel .
Unit 5 Electronic Media Marketing
􀂉 Market survey: media, product and audience profile
􀂉 Television rating point (TRP)
􀂉 Agencies of rating, process and method of rating
􀂉 India’s major media houses
􀂉 Major heads of income in media
􀂉 Indian scenario of satellite television industry
􀂉 Process of distribution of signals
􀂉 Pay channels v/s free channels
- Present a paper on the economic issues of media
- Participate in a debate on issues relating cable industry
- visit a local satellite television setup and analyze its economic functioning
- Conduct an interview with a production manager of a TV studio to enlist.
(a) Role, responsibility and accountability of production manager.
(b) Process of managing technical and human resources.
(c) Methodology to meet deadlines.
- Visit to tape/resource library of a television production centre to observe and report
functioning record keeping and retrieval system, care and maintenance of
- Develop a pre script budget for a 30-min documentary assign to a PSCU having
locations restricted to area specified by faculty . (For this assignment other relevant
details shall be made available by the faculty.
- Develop technical and financial proposals for your client against requirement of
producing a documentary for a duration of 20 minutes in Hindi and in English for
telecasting purposes.
- Promotion & Marketing for Broadcasting Cable of the web by Eastman, Susantylen
- The Global Media – New Missionaries of Global Capitalism by Edverd
Herman and Robert McChesney, Madhyam Publication
- Cable Quest’ monthly magazine published by cable operator’s association
- Film production Management by Bastian, Cleve
- Indian media business by Kohli, Vanita
- Producers business handbook by John J Lee
- How to make great short feature films by Lan Lewis
- Electronic Media Management by Chiranjeev Avinash
- Television Program making – Colin mast
- Film Production Management by Bastian, Cleve
- The technique of Television production– Gerald Millerson
- Television Production - Allen Wurtzel
- The Techniques of Video-Production – Gerald Millerson
- The Essential TV Directions Hand Book – Peter Jarvis.
- Television Production – Zettle
M-18 Practical and Viva
Semester end practical strand could be viewed as 'part end evaluation'. Here the students
shall be tested for level of skills attained during a particular semester. Semester end
practical is expected to be conducted for evaluation sake by a competent professional
from the field of application. In some limited extent hence this is an orientation of
students towards world of work.
To provide opportunities to the students to prepare certain exercises for possible
demonstration of skills acquired by then to the specific level of acceptable performance.
These specifications shall come from the external expert. However for his referencing a
sample list of exercises shall be made available.
During the process the students shall be introduced to the expert. The expert shall assign
task/s to the students to demonstrate skills acquired by them during the semester. The
expert shall observe and evaluate student performance against his criteria of acceptable
performance and rank order the outcome. It is also expected of the expert that s/he shall
lend a hand of help for the students with a view to fill up the gap of knowledge, skill and
aptitude if any.
Guidelines for the external experts:
􀂉 Avoid paper-pencil testing as far as possible.
􀂉 Observe the individual performance and submit the outcome on a given performa.
􀂉 The expert is supposed to evaluate students on the basis of at least three
􀂉 The expert is to cover all the modules during his efforts to judge students.
􀂉 S/he may adopt any creative mode of evaluation suitable for the purpose. For
example: classroom presentation, group discussion, oral test (viva voice), outdoor
assignment, skill performance, role-play of anchor and interviewer etc.
Division of marks
Task/assignment - 1 25
Task/assignment - 2 25
Task/assignment - 3 25
Viva Voice 25
Total 100
A sample list of practicals :
􀂉 Making any graphics using multimedia
􀂉 Record an audio files and apply effects to it.
􀂉 Preparing samples of different formats of scripts
􀂉 Debate on obscenity and film censor board.
􀂉 Present a paper on one press law assigned by faculty.
􀂉 Participate in a debate on issues relating cable industry
􀂉 Develop a pre script budget for a 30-min documentary assign to a PSCU having
locations restricted to area specified by faculty . (For this assignment other relevant
details shall be made available by the faculty.
􀂉 Develop technical and financial proposals for your client against requirement of
producing a documentary for a duration of 20 minutes in Hindi and in English for
telecasting purposes.

SYLLABUS of M.Sc. (ELECTRONIC MEDIA) for First Semester

􀁈 To acquaint students with the concept and process of communication and to
enable them to appreciate the potential and limitations of various
communication process.
􀁈 To acquaint students with various types of media and there characteristics.
􀁈 To familiarise students with the comprehensive characteristics of various media
1.1 : Communication: definition, nature and scope
1.2 : Human needs of communication; functions of communication
1.3 : Types of communication: Intra-personal, interpersonal, group and mass communication
1.4 : Indian approach to communication
Teaching- interactive hours :12
2.1 : Elements in the process of communication
2.2 : Communication flows: one-step, two-step, multi- steps.
2.3 : Verbal and non-verbal communication.
2.4 : Barriers in communication.
Teaching- -interactive hours :12
3.1 : Print media: Introduction, types and characteristics.
3.2 : Radio : types and its characteristics.
3.3 : Television: its characteristics
3.4 : Traditional media: It’s characteristics.
Teaching- -interactive hours :12
4.1: Satellite and cable media
4.2: Digital Media
4.3: Convergence and media
4.4: Web Based Media
5.1: Media and Social Change
5.2: Role of media in democracy
5.3: Media and culture
5.4: Media and Public Opinion
Teaching- interactive hours :12
1. Visiting TV, Radio and Newspaper organisations and writing reports on visits.
2. Interpersonal and group communication exercises in the class room.
􀁈 Lectures
􀁈 Students’ Seminars
􀁈 Library Consultation
􀁈 Visits to media centres
􀁈 Continuous Evaluation Maximum Marks-25
􀁈 Summative Evaluation Maximum Marks-75
Aggregate Passing Percentage 45%
(A) Continuous Evaluation
Marks: 25
Minimum Passing Marks: 10
􀁈 At least three assignments /class tests, out of that one will be comprehensive. Max. marks: 20
􀁈 Participation in the class (based on attendance): Max. marks: 05
(B) Summative Evaluation
Maximum Marks: 75
Minimum Passing Marks: 30
􀁈 A written examination will be held at the end of the semester.
􀁈 The question paper will cover all the units in equal proportion. One question
from each unit will be compulsory to answer.
􀁈 Students may be asked to apply theoretical knowledge to applied problems.
1. Andre E. Mariarty, “Creative Advertising – Theory and Practice”
2. Arvind Singhal and Everett M. Rogers, “Indian Information Revolution” Sage
pub. Delhi .
3. DD Basu, “Press Laws”, Pub. Prentice Hall.
4. Denis Mcquail “Mass Communication Theory:An Introduction“
5. Keval J. Kumar, “Mass Communication in India “
6. Philp Warad Burton Grid “Advertising Copy”
7. PK Badhopadhyay and Kuldeep S. Arora “Journalistic Ethics”
8. Pradeep Kumar Day “Perspectives in Mass Communication”
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􀁈 To educate students about role of newspapers in Indian freedom struggle
􀁈 To acquaint students with historical growth, development and trends of
different media.
1.1: History of Bengal Gazette’ and ‘Udant Marthand’.
1.2: Contribution of pioneer journalists like Raja Ram Mohan Rai and Bhartendu
Babu Harishchandra
1.3: Role of press in freedom movement;
1.4: Brief introduction of prominent journalists: Lokmanya Tilak, Mahatma Gandhi ,
Baburao Vishnu Paradkar, Makhanlal Chaturvedi, Madhav Rao Sapre and Ganesh
Shankar Vidyarthi
Teaching – interactive Hours : 12
2.1: The regional press after independence: nature and growth; Web based
Regional newspapers
2.2: Trends in post independence leading Hindi language newspapers: Nai Duniya, Danik
Bhaskar, Aj . Cosmopolitan Hindi newspapers and magazines: Navbharat Times,
Hidustan, Jansatta, Hindi Outlook, Hindi India Today
2.3: Trends in post independence leading non-Hindi regional language newspapers : one
each in Malayalam,, Telgu, Tamil, Kannada, Bengali, Marathi, Gujrati and Assami
2.4: Growth of leading Hindi News Agencies Web based Regional newspapers .
Teaching – interactive Hours : 12
3.1 : The English press after independence: nature and growth; web based newspapers
3.2 : Characteristics of Times of India, Indian Express, Hidustan Times
3.3 : Characteristics of The Statesman, The Hindu, The Tribune
3.4 : Growth and characteristics of English language news agencies.
3.1: Development of Radio;public and private radio systems; characteristics of
FM and Ham Radio
3.2: Brief history of television in India
3.3: Introduction to public and private television networks; cable industry in India
3.4: Recommendations of various committees for improvement of All India
Radio and Doordarshan
Teaching – interactive Hours : 12
4.1: A brief early history of silent Indian Cinema
4.2: Early talkie era in India
4.3: Growth of different types of films such as documentary and feature films;
parallel and commercial cinema in India.
4.4: Traditional media; contemporary relevance of traditional media
Teaching – interactive Hours : 12
1. Preparing a bibliography of pre-independence newspapers.
2. Preparing synopsis of o5 leading documentary films produced by Indian film makers
and writing their synopsis
3. Writing profile and characteristics of any one local radio or TV channel
􀁈 Lectures
􀁈 Students’ Seminars
􀁈 Library Consultation
􀁈 Media monitoring
􀁈 Visiting Newspaper Archive
􀁈 Continuous Evaluation (During Semester) Marks-25
􀁈 Summative Evaluation (End Semester) Marks-75
Aggregate Passing Percentage 45%
A) Continuous Evaluation
Maximum Marks: 25
Minimum Passing Mark: 10
At least three assignments /class tests, out of that one will be comprehensive. Max.
marks: 20
􀁈 Participation in the class (based on attendance): Max. marks: 05
(B) Summative Evaluation
Maximum Marks: 75
Minimum Passing Marks: 30
􀁈 A written examination will be held at the end of the semester to evaluate the
basic knowledge of student in the subject.
􀁈 The students will be given 50 per cent choice to select the questions to answer.
One question from each unit will be compulsory to answer.
1. Arbind Singhal : “India’s Communication Revolution”
2. G. Parsarthi : History of Indian Jounalism
3. Ninan Shevanthi : “Headlines from the Heartland : Reinventing the Hindi
Public Spshere”, Sage Publication - 2007
4. Robbin Jeffery: :India’s Newspaper Revolution”, Oxford University Press
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6. Usha Rani. Dr.:Traditional Media and Development
􀁈 To orient students in understanding their surroundings so that they can
understand and analyze issues implicit in polity, economy, culture, history and
other subjects, that concern humanity.
􀁈 To develop aptitude of students so that they develop their own initiative in
acquiring knowledge about issues and develop their own expression by
responding on these issues.
1.1 : Objectives and ideals of Indian Constitution; Parliamentary system
1.2 : Fundamental Rights and Directive Principles of State
1.3 : Federal and unitary nature; Center-State relationship; Civil services
1.4 : Election, emergency powers: Amendments of constitution
Teaching – interactive Hours:
2.1 : Introduction to various political systems.
2.2 : Parliamentary and legislative procedure in India
2.3 : Power and privileges of parliament members
2.4 : Indian judicial system
Teaching – interactive Hours
: 12
3.1 : Characteristics of main stages of Indian history
3.2 : Basic elements of Indian culture
3.3 : Secularism, communalism, fundamentalism
3.4 : Aspects of various social concerns: poverty, gender inequality, child rights& human
Teaching – interactive Hours :12
4.1 : Nature of Indian economy
4.2 : Essential Economic Terms: Per Capita Income, Currency Devaluation,
4.3 : Indian agriculture :Issues and problems, Indian industry: challenges.
4.4 : Introduction to World Economy, the concept of Globalization, World Trade Organization
Teaching – interactive Hours : 12
5.1 : Indian Foreign Policy
5.2 : United Nations and SAARC
5.3 : Introduction to International Politics: Brief history and current major issues.
5.4 : Current national and international events
Teaching – interactive Hours : 12
1. Comparing at least two articles published on the same subject with different perspectives
2. Preparing a clipping file on a particular theme/ subject and writing a summary report
on that.
􀁈 Lectures
􀁈 Students’ Seminars
􀁈 Library Consultation
􀁈 Media monitoring
􀁈 Continuous Evaluation Mark-25
􀁈 Summative Evaluation Mark-75
Aggregate Passing Percentage 45%
(A) Continuous Evaluation
Maximum Marks: 25
Minimum Passing Mark: 10
􀁈 At least three assignments /class tests, out of that one will be comprehensive.Max.
marks: 20
􀁈 Participation in the class (based on attendance): Max. marks: 05
(B) Summative Evaluation
Maximum Mark: 75
Minimum Passing Marks: 30
􀁈 A written examination will be held at the end of the semester to evaluate the
basic knowledge of the students in the subject.
􀁈 The question paper will cover all the units in equal proportion. One question
from each unit will be compulsory to answer.
􀁈 To prepare students to understand the basics of Hindi & English grammar
and composition so that they are able to translate text from English to Hindi
and vice versa in correct and effective manner.
􀁈 To prepare students learn idioms and phrases generally used in both the
language for journalistic expressions
􀁈 To develop ability of students to do different translation from English to
Hindi or Hindi to English
1.1 : Characteristics of writing for newspapers and magazines..
1.2 :.Basics of grammar in Hindi and English; use of phrases and words
1.3 : Basics of writing for radio
1.4 : Basic writing for TV
Teaching - interactive Hours: 12
2.1 : News: concepts and elements
2.2 : Writing Intros and Headline
2.3 : Writing simple News Stories
2.4 : Writing Feature Articles
Teaching - interactive Hours: 12
3.1 : Methods of paraphrasing, attribution, and quoting
3.2 : Translating at least 5 different news items
3.3 : Translating at least one creative writing of about 500 words
3.4 : Preparing a list of at least 20 phrases in Hindi and English used for the same expression
Workshop - Practice Hours : 20
4.1 : Translating at least 5 different news items from business pages
4.2 : Translating at least 20 different headlines of business news
4.3 : Translating at least one article on business
4.4 : Preparing a glossary of 25 words in both the language, generally used for the
same expression for business related journalistic content
Workshop - Practice Hours : 20
5.1 : Translating at least 5 different news items on five different sports
5.2 : Translating at least 20 headlines of sport news items of different sport
5.3 : Translating a column article of renown person on sport
5.4 : Preparing a glossary of 25 words in both the languages, generally used for the same
expression for different sports..
Workshop - Practice Hours: 20
􀁈 Workshops on translation practice
􀁈 Newspaper Reading
􀁈 Preparing subject specific glossary
􀁈 Field assignment for news gathering
􀁈 Continuous Evaluation Mark-25
􀁈 Summative Evaluation Mark-75
Aggregate Passing Percentage 45%
(A) Continuous Evaluation: Maximum Marks: 25
Minimum Passing Mark: 10
􀁈 At least 10 assignments of translation. Max. marks: 20
􀁈 Participation in the class (based on attendance): Max. marks: 05
(B) Summative Evaluation Maximum Mark: 75
Minimum Passing Marks: 30
􀁈 A written examination will be held at the end of the semester to evaluate the skills in
translation and news writing and also theoretical knowledge of communicative
􀁈 The question paper will cover all the units in equal proportion. One question from
each unit will be compulsory to answer.
􀁈 Students will be asked to translate various small pieces from English to Hindi or
1. To acquaint students with the computer, its parts and peripheral operating
system, word processing, Internet and image editing.
2. To enable students to acquire the following skills:
􀁈 Creating and managing of files and folders; Processing text.
􀁈 Analysis of data and preparation of charts and graphs.
􀁈 Making Presentations
􀁈 Handling Internet and using its terminologies.
􀁈 Editing Graphics and Images
1.1 : Definition, Generations and basic components of Computer
1.2 : Input/output devices, Memory and other peripherals
1.3 : Introduction to Operating System (Windows 98/XP)
1.4 : Functions and features of Operating System (Accessories, Control Panel,
Desktop, Windows Explorer)
Teaching - practice hours: 15
2.1 : Introduction to MS Office Suit
2.2 : Introduction to Word Processing
2.3 : MS Word interface, Tools and Menus
2.4 : Document editing and formatting, Mail Merge and other tools
Teaching - practice hours: 15
3.1 : MS Excel Interface, Tools and Menus
3.2 : Creating Spreadsheet, Use of functions, Charts and Graphs
3.3 : MS PowerPoint Interface, Tools and Menus
3.4 : Creating slides, inserting multimedia objects, Transition and Custom
Delivering Presentations
Teaching - practice hours: 15
4.1 : Brief history and services of Internet (E-mail, Video Conferencing, Internet
Telephony, Chatting, Blogs, Usenet)
4.2 : Internet Protocols (FTP, HTTP, TCP/IP)
4.3 : Websites, Portals and Search Engines; Online Newspapers/channels/magazines
4.4 : Advantages and threats in Internet Communication
Teaching - practice hours: 15
5.1 : Introduction to Graphics, Color models and modes
5.2 : Graphic file formats and their applications
5.3 : Adobe Photoshop Interface, Tools and Menus
5.4 : Working with Layers, Filters, Masking and other tools
Teaching - practice hours: 15
1. Creating/Renaming//Copying/Moving/Deleting files and folders. Searching files,
2. Shortcuts
3. Changing Desktop Settings
4. Practicing typing in Hindi/English
5. Preparing and formatting assignments and articles using MS Word.(At least Two)
6. Preparing Charts and Worksheets using functions.(At least One)
7. Preparing MS Power Point Presentations.(At least One)
8. Searching information using appropriate keywords
9. Browsing major online newspapers/channels/magazines
10. Design magazine cover pages/Posters. (At least Two)
11. Exporting files in other file formats
􀁈 Class Room Teaching
􀁈 Lab Exercises
􀁈 Workshops
􀁈 Continuous Evaluation Mark-25
􀁈 Summative Evaluation Mark-75
Aggregate Passing Percentage 45%
(A) Continuous Evaluation: Maximum Marks: 25
Minimum Passing Mark: 10
􀁈 At least three practical assignments and also three class tests on theory. Max. marks: 20
􀁈 Participation in the class (based on attendance): Max. marks: 05
(B) Summative Evaluation Maximum Mark: 75
Minimum Passing Marks: 30
􀁈 A written examination of the student will be held at the end of the semester.
􀁈 The question paper will cover all the units in equal proportion. One question
from each unit will be compulsory to answer.
􀁈 Students may be asked to apply their knowledge to applied problems.
1. “Adobe Photoshop – Creative Techniques” , PHI
2. V Rajaraman: “ Fundamentals of Computer” , PHI
3. Vishnu Priya Singh & Minakshi Singh : “Windows 98(Illustrated)”, Asian
4. “Windows 98 complete” : BPB Publication
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1. To engage students in writing simple news.
2. To involve students to do practical exercises of basic computer applications.
3. To enable students comprehend knowledge gathered in different courses and share
that orally with others.
Instead of holding separate classes the methods will be incorporated in the teaching
and practice of all other subjects. The basic format will be as:
1. Students participation in class seminar
2. Group and individual oral presentation by students on different topics.
3. Gathering field information and writing news.
4. Reading Newspaper and analysing different news.
5. Rewriting news.
6. Hands on learning and practice on computer.
(A) Continuous Evaluation: Maximum Marks: 25
Minimum Pass Marks:10
􀁈 Minimum one assignment of oral presentation: Max. Marks: 05
􀁈 At least two assignments of writing news: Max. Marks: 10
􀁈 At least two assignments based on computer application: Max. Marks: 10
B) Summative Evaluation: Maximum Marks: 75
􀁈 At the end of the semester, each student will be evaluated in the following
three parts.
i. A comprehensive viva voce examination will be conducted to evaluate the basic
knowledge of students in all the subjects: Max. Marks: 25
ii. A practical examination on news writing will be conducted: Max. Marks: 25
iii. A practical examination on computer application will be held Max. Marks: 25
(C) Aggregate Passing Percentage 45%

Thursday, 11 March 2010

SYLLABUS of M.Sc. (ELECTRONIC MEDIA) for Second Semester

Second Semester

M-7 Introduction to Global Electronic Media


�� To learn about technological innovation of electronic media
�� To get the historical perspective of global media
�� To understand about new communication technologies

Unit - 1: Development of electronic media technology

�� Invention and applicaion of telephone, telegraph, wireless, film, picture tube, satellite, digital technology.
�� Main inventors of radio, television and cyber media.

Unit -2:Global Radio & TV

�� Brief introduction to the growth and Development of radio in the world with case study of Europe, France, UK, US, Germany, Australia, China, Japan and SAARC countries.
�� Brief introducti
on to the growth and Development of television in the world with case study of Europe, France, UK, US, Germany, Australia, China, Japan and SAARC countries.

�� Film classification

�� Brief history of cinema in india

�� Contribution of serfie einstien, kelshev, pudokin, akira kurasawa, satyajeet ray, DW grifth, John ford, fellini, Ingrid bergman to world cinema.

�� Dada Saheb phalke, ritwik ghatak, mani ratnam, adur gopala Krishnan, Bimal rai, v shahntaram, mehboob, raj kapoor, guru dutt, subhas ghai, sanjay leela bhansali, vidhu vinod chopra, yes chopra-their contribution to india cinema

Unit -3 Introduction to world Cinema

�� Film classification
�� Brief history of Cinema in India

Unit-4 Global Network

�� Introduction to leading media groups/organisation
�� AOL, Time Warner, Disney , Bertelsmann, Via com, News Corporation, Sony .
�� Major Indian Networks: Zee group, CNN-IBN, Enadu group, TV Today Network, STAR India, Sahara group, NDTV group.
�� Local and regional group

Unit -5 New communication technology

�� New video recording formats – Digital Vs Analogue
�� Signal distribution system – DTH, Cable Television
�� Television display systems - Picture tube, LCD and Plasma screen
�� Signal carrying systems – Fiber optics and broadband
�� New television technologies – HDTV, Interactive television
�� New radio technologies - Web Radio and Sky Radio
�� Satellite Communication – GSM & CDMA technologies

M-8 Radio Production


♦ To familiarize students with the basics of audio production
♦ To develop production skills and ability to present field based programs
♦ To familiarize the students with the latest equipment and gadgets of audio recording
♦ To develop professional capabilities of news reading

Unit 1 - Audio Technology

�� Nature of sound
�� Basics of audio recording
�� Selection, placement and types of microphone
�� Audio control and sound effect, PAN
�� Mono Stereo and surround sound

Unit 2 - Formats of Radio Programs

�� Generic element: content and format
�� Spot light, music, feature, talk, review, discussion, newsreel
�� phone in programme, Interactive program
�� Special audience and current affairs programs

Unit 3 - Radio and Voice

�� Role and responsibilities of a news reader
�� Do's and don'ts for news reader
�� Importance of pronunciation and clarity
�� Modulation and voice quality
�� Voice over

Unit 4- Field based Programmes

�� Live broadcast
�� Radio interview & commentaries
�� Art of interviewing
�� Types of interviews
�� Research Inputs
�� Reporting

Unit 5 - Studio Production

�� Recording of programs, selection of sound effects, editing and mixing techniques,
�� Process of planning, scheduling and transmission,


M-9 Television Production

♦ To familiarize the students with the complete process of video production.
♦ To inculcate a proportionate sensibility in the students for creative and technical ingredients.
♦ To develop the capabilities of the students to various areas of video production problems.

Unit 1 Introduction to Video Camera

�� Working principle of a video camera
�� Different types of video cameras
�� CCD
�� Components of video camera
�� Types of lenses
�� White balance process and need
�� Camera control unit
�� Basic shots and their composition
�� Concept of looking space, head room and walking space

Unit 2 Introduction to Television Production

�� Video production: meaning and scope
�� Video production process: pre production, production, post production
�� Production personnel and their duties and responsibilities
�� Types of video programmes production
�� Television studio and ENG production

Unit 3 Lighting for Television

�� Importance of lighting in television
�� Lighting equipment and control
�� Lighting techniques and problems
�� illumination system inclusive of inverse square Law & Luxmeter

Unit 4 Editing: Concepts and Fundamentals

• Editing - meaning and significance
• Grammar of editing – 1. Grammar of Picture 2. Grammar of Audio,
• eye line, point of view and continuity type- Match cut, jump cut, tempo, transition, special effects
• Importance of cut away and cut in shots
• Editing problems and ethics

Unit 5 Editing Techniques

• Criteria for editing - picture, narration and music
• Editing equipment - recorder, player, Video Switcher, audio mixer, monitor, speaker, special effect generator, non linear workstation
• Types of editing - assemble and insert editing, on line and off line editing, cut to cut and AB roll editing, Non linear editing : (Basics softwares)

M- 10 Web Media – Production

Objective :

- To develop students as sound web professionals.
- To impart knowledge of new media system and tools
- To impart skills of writing for web portals

Unit-1 Internet –Introduction

• Introduction to internet: e-mail, chatting, newsgroups, Chat rooms, bulletin board
services, etc
• Fundamentals of internet: WWW, IP, Web page, web sit, search engines
• Working of internet : networking and its classification
• Networking topologies, types of servers, server software
• Internet protocols (TCP/IP, FTP HTTP)

Unit-2 Web Development Tools

�� Language for creation of web pages:Introduction of HTML, DHTML and XML
�� Basic structure of HTML , creating hyperlinks, frame, form
�� Web development tools: Microsoft front page Xpress,
�� Introduction to Dreamweaver
�� Handling tools: Flash.

Unit-3 Cyber space and new media

�� Concept of Cyber space, Traffic jam
�� Theories of new media
�� Structure of a web news portal office
�� Introduction to major Indian portals: Rediff.com, Webduniya.com
�� Introduction of web Radio, web advertising

Unit-4 Communication and team members

�� Powers and limitation of internet
�� Evolution of Internet language
�� Role of web master, application programmer and network engineer
�� Role of web team members: writer, copyeditor, visualizer, graphics designer
�� project manager, web site manager, animator, audio-video expert

Unit-5 Production and work process

�� Techniques of web media
�� Editing, layout and use of pictures in web
�� Web publishing tools
�� MS publishing Wizard, Introduction to MS personal web server, FTP server,
�� Embedding scripts in HTML documents.

M-11 Television Journalism


♦ To equip students with profound journalistic skills
♦ To develop students as an responsible television journalist
♦ To teach basic news writing skills
♦ To familiarize students with the news channels function
♦ To train students as sound newscasters

Unit 1: Basics of Television News

�� What makes a news story
�� News sources and news values
�� News writing : Importance and types of leads
�� Writing for visuals and writing to ear
�� Writing headlines, teasers and slugs
�� Major television news formats
�� Journalistic television genre – news, news program, news documentary, talk show, chat show, window shows (composite) etc.
�� Elements, ethics and values

Unit 2 Television Reporting

�� Basic skills of television reporting : team work, news sense, aggressiveness, research, sensitivity, curiosity etc
�� Functioning of a news bureau
�� Role and responsibilities of a reporter
�� Importance of piece to camera and vox pop
�� Live reporting
�� Interview – meaning, types and preparation
�� Framing and sequencing of questions
�� Travelogue in Television

Unit 3 Specialized Reporting

�� Political reporting and socio-cultural reporting
�� Economic reporting
�� Science and environment reporting
�� Sports reporting, legal reporting
�� Investigative reporting - Scoop reporting
�� Development reporting.

Unit 4 Making of a News Bulletin

�� Structure of a news channel
�� Functioning of a news room inclusive of assignment board
�� Run down and structure of a news bulletin
�� News graphics - Importance, types and usage

Unit 5 Television News Presentation

�� Qualities of a newscaster
�� Role and importance of a anchor
�� Voice analysis - pitch, volume, tempo, vitality
�� Common voice problems – nasality and denasality, huskiness and sibilance
�� Pronunciation and articulation problems
�� Use of prompter in television news

Wednesday, 10 March 2010

It is now under Construction... Coming sooooooooon

Coming Sooooooooooooooon

Notes for Electronic Media Student