SYLLABUS of M.Sc. (ELECTRONIC MEDIA) for First Semester

M-1: INTRODUCTION TO COMMUNICATION & MEDIA
OBJECTIVES
􀁈 To acquaint students with the concept and process of communication and to
enable them to appreciate the potential and limitations of various
communication process.
􀁈 To acquaint students with various types of media and there characteristics.
􀁈 To familiarise students with the comprehensive characteristics of various media
UNIT ONE : NATURE AND CHARACTERISTICS OF COMMUNICATION
1.1 : Communication: definition, nature and scope
1.2 : Human needs of communication; functions of communication
1.3 : Types of communication: Intra-personal, interpersonal, group and mass communication
1.4 : Indian approach to communication
Teaching- interactive hours :12
UNIT TWO : PROCESS OF COMMUNICATION
2.1 : Elements in the process of communication
2.2 : Communication flows: one-step, two-step, multi- steps.
2.3 : Verbal and non-verbal communication.
2.4 : Barriers in communication.
Teaching- -interactive hours :12
UNIT THREE: INTRODUCTION TO MEDIA
3.1 : Print media: Introduction, types and characteristics.
3.2 : Radio : types and its characteristics.
3.3 : Television: its characteristics
3.4 : Traditional media: It’s characteristics.
Teaching- -interactive hours :12
UNIT FOUR: NEW MEDIA TECHNOLOGY
4.1: Satellite and cable media
4.2: Digital Media
4.3: Convergence and media
4.4: Web Based Media
UNIT FIVE : MEDIA AND SOCIETY
5.1: Media and Social Change
5.2: Role of media in democracy
5.3: Media and culture
5.4: Media and Public Opinion
Teaching- interactive hours :12
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TASKS
1. Visiting TV, Radio and Newspaper organisations and writing reports on visits.
2. Interpersonal and group communication exercises in the class room.
TEACHING AND LEARNING METHODS
􀁈 Lectures
􀁈 Students’ Seminars
􀁈 Library Consultation
􀁈 Visits to media centres
EVALUATION SCHEME
􀁈 Continuous Evaluation Maximum Marks-25
􀁈 Summative Evaluation Maximum Marks-75
Aggregate Passing Percentage 45%
(A) Continuous Evaluation
Marks: 25
Minimum Passing Marks: 10
􀁈 At least three assignments /class tests, out of that one will be comprehensive. Max. marks: 20
􀁈 Participation in the class (based on attendance): Max. marks: 05
(B) Summative Evaluation
Maximum Marks: 75
Minimum Passing Marks: 30
􀁈 A written examination will be held at the end of the semester.
􀁈 The question paper will cover all the units in equal proportion. One question
from each unit will be compulsory to answer.
􀁈 Students may be asked to apply theoretical knowledge to applied problems.
READING LIST
1. Andre E. Mariarty, “Creative Advertising – Theory and Practice”
2. Arvind Singhal and Everett M. Rogers, “Indian Information Revolution” Sage
pub. Delhi .
3. DD Basu, “Press Laws”, Pub. Prentice Hall.
4. Denis Mcquail “Mass Communication Theory:An Introduction“
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5. Keval J. Kumar, “Mass Communication in India “
6. Philp Warad Burton Grid “Advertising Copy”
7. PK Badhopadhyay and Kuldeep S. Arora “Journalistic Ethics”
8. Pradeep Kumar Day “Perspectives in Mass Communication”
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M-2 ORIGIN AND GROWTH OF INDIAN MEDIA
OBJECTIVES
􀁈 To educate students about role of newspapers in Indian freedom struggle
􀁈 To acquaint students with historical growth, development and trends of
different media.
UNIT ONE: CHARACTERISTICS OF PRE - INDEPENDENCE INDIAN PRESS
1.1: History of Bengal Gazette’ and ‘Udant Marthand’.
1.2: Contribution of pioneer journalists like Raja Ram Mohan Rai and Bhartendu
Babu Harishchandra
1.3: Role of press in freedom movement;
1.4: Brief introduction of prominent journalists: Lokmanya Tilak, Mahatma Gandhi ,
Baburao Vishnu Paradkar, Makhanlal Chaturvedi, Madhav Rao Sapre and Ganesh
Shankar Vidyarthi
Teaching – interactive Hours : 12
UNIT TWO: CHARACTERISTICS OF POST- INDEPENDENCE REGIONAL LANGUAGE PRESS
2.1: The regional press after independence: nature and growth; Web based
Regional newspapers
2.2: Trends in post independence leading Hindi language newspapers: Nai Duniya, Danik
Bhaskar, Aj . Cosmopolitan Hindi newspapers and magazines: Navbharat Times,
Hidustan, Jansatta, Hindi Outlook, Hindi India Today
2.3: Trends in post independence leading non-Hindi regional language newspapers : one
each in Malayalam,, Telgu, Tamil, Kannada, Bengali, Marathi, Gujrati and Assami
2.4: Growth of leading Hindi News Agencies Web based Regional newspapers .
Teaching – interactive Hours : 12
UNIT THREE: CHARACTERISTICS OF POST- INDEPENDENCE ENGLISH LANGUAGE PRESS
3.1 : The English press after independence: nature and growth; web based newspapers
3.2 : Characteristics of Times of India, Indian Express, Hidustan Times
3.3 : Characteristics of The Statesman, The Hindu, The Tribune
3.4 : Growth and characteristics of English language news agencies.
UNIT FOUR : BRIEF INTRODUCTION OF RADIO AND TELEVISION HISTORY
3.1: Development of Radio;public and private radio systems; characteristics of
FM and Ham Radio
3.2: Brief history of television in India
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3.3: Introduction to public and private television networks; cable industry in India
3.4: Recommendations of various committees for improvement of All India
Radio and Doordarshan
Teaching – interactive Hours : 12
UNIT FIVE : BRIEF HISTORY OF DEVELOPMENT OF FILM AND TRADITIONAL MEDIA
4.1: A brief early history of silent Indian Cinema
4.2: Early talkie era in India
4.3: Growth of different types of films such as documentary and feature films;
parallel and commercial cinema in India.
4.4: Traditional media; contemporary relevance of traditional media
Teaching – interactive Hours : 12
TASKS:
1. Preparing a bibliography of pre-independence newspapers.
2. Preparing synopsis of o5 leading documentary films produced by Indian film makers
and writing their synopsis
3. Writing profile and characteristics of any one local radio or TV channel
TEACHING AND LEARNING METHODS
􀁈 Lectures
􀁈 Students’ Seminars
􀁈 Library Consultation
􀁈 Media monitoring
􀁈 Visiting Newspaper Archive
EVALUATION SCHEME
􀁈 Continuous Evaluation (During Semester) Marks-25
􀁈 Summative Evaluation (End Semester) Marks-75
Aggregate Passing Percentage 45%
A) Continuous Evaluation
Maximum Marks: 25
Minimum Passing Mark: 10
At least three assignments /class tests, out of that one will be comprehensive. Max.
marks: 20
􀁈 Participation in the class (based on attendance): Max. marks: 05
(B) Summative Evaluation
Maximum Marks: 75
Minimum Passing Marks: 30
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􀁈 A written examination will be held at the end of the semester to evaluate the
basic knowledge of student in the subject.
􀁈 The students will be given 50 per cent choice to select the questions to answer.
One question from each unit will be compulsory to answer.
READING LIST
1. Arbind Singhal : “India’s Communication Revolution”
2. G. Parsarthi : History of Indian Jounalism
3. Ninan Shevanthi : “Headlines from the Heartland : Reinventing the Hindi
Public Spshere”, Sage Publication - 2007
4. Robbin Jeffery: :India’s Newspaper Revolution”, Oxford University Press
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6. Usha Rani. Dr.:Traditional Media and Development
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M-3: INTRODUCTION TO SOCIO-ECONOMIC POLITY
OBJECTIVES
􀁈 To orient students in understanding their surroundings so that they can
understand and analyze issues implicit in polity, economy, culture, history and
other subjects, that concern humanity.
􀁈 To develop aptitude of students so that they develop their own initiative in
acquiring knowledge about issues and develop their own expression by
responding on these issues.
UNIT ONE: INDIAN CONSTITUTION : BASIC CHARACTERISTICS
1.1 : Objectives and ideals of Indian Constitution; Parliamentary system
1.2 : Fundamental Rights and Directive Principles of State
1.3 : Federal and unitary nature; Center-State relationship; Civil services
1.4 : Election, emergency powers: Amendments of constitution
Teaching – interactive Hours:
12
UNIT TWO : POLITICAL SYSTEM AND PARLIAMENTARY PROCEEDINGS
2.1 : Introduction to various political systems.
2.2 : Parliamentary and legislative procedure in India
2.3 : Power and privileges of parliament members
2.4 : Indian judicial system
Teaching – interactive Hours
: 12
UNIT THREE: HISTORY, CULTURE AND SOCIETY
3.1 : Characteristics of main stages of Indian history
3.2 : Basic elements of Indian culture
3.3 : Secularism, communalism, fundamentalism
3.4 : Aspects of various social concerns: poverty, gender inequality, child rights& human
rights
Teaching – interactive Hours :12
UNIT FOUR : INTRODUCTION TO INDIAN AND WORLD ECONOMY
4.1 : Nature of Indian economy
4.2 : Essential Economic Terms: Per Capita Income, Currency Devaluation,
4.3 : Indian agriculture :Issues and problems, Indian industry: challenges.
4.4 : Introduction to World Economy, the concept of Globalization, World Trade Organization
Teaching – interactive Hours : 12
UNIT FIVE : CURRENT AFFAIRS :ISSUES & INTERNATIONAL SCENARIO
5.1 : Indian Foreign Policy
5.2 : United Nations and SAARC
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5.3 : Introduction to International Politics: Brief history and current major issues.
5.4 : Current national and international events
Teaching – interactive Hours : 12
TASKS:
1. Comparing at least two articles published on the same subject with different perspectives
2. Preparing a clipping file on a particular theme/ subject and writing a summary report
on that.
TEACHING AND LEARNING METHODS
􀁈 Lectures
􀁈 Students’ Seminars
􀁈 Library Consultation
􀁈 Media monitoring
EVALUATION SCHEME
􀁈 Continuous Evaluation Mark-25
􀁈 Summative Evaluation Mark-75
Aggregate Passing Percentage 45%
(A) Continuous Evaluation
Maximum Marks: 25
Minimum Passing Mark: 10
􀁈 At least three assignments /class tests, out of that one will be comprehensive.Max.
marks: 20
􀁈 Participation in the class (based on attendance): Max. marks: 05
(B) Summative Evaluation
Maximum Mark: 75
Minimum Passing Marks: 30
􀁈 A written examination will be held at the end of the semester to evaluate the
basic knowledge of the students in the subject.
􀁈 The question paper will cover all the units in equal proportion. One question
from each unit will be compulsory to answer.
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M-4 MEDIA LANGUAGE: STRUCTURE, STYLE & TRANSLATION
OBJECTIVES
􀁈 To prepare students to understand the basics of Hindi & English grammar
and composition so that they are able to translate text from English to Hindi
and vice versa in correct and effective manner.
􀁈 To prepare students learn idioms and phrases generally used in both the
language for journalistic expressions
􀁈 To develop ability of students to do different translation from English to
Hindi or Hindi to English
UNIT ONE: ESSENTIALS OF MEDIA WRITING
1.1 : Characteristics of writing for newspapers and magazines..
1.2 :.Basics of grammar in Hindi and English; use of phrases and words
1.3 : Basics of writing for radio
1.4 : Basic writing for TV
Teaching - interactive Hours: 12
UNIT TWO: NEWS & FEATURE WRITING SKILLS
2.1 : News: concepts and elements
2.2 : Writing Intros and Headline
2.3 : Writing simple News Stories
2.4 : Writing Feature Articles
Teaching - interactive Hours: 12
UNIT THREE: PARAPHRASING & TRANSLATION
3.1 : Methods of paraphrasing, attribution, and quoting
3.2 : Translating at least 5 different news items
3.3 : Translating at least one creative writing of about 500 words
3.4 : Preparing a list of at least 20 phrases in Hindi and English used for the same expression
Workshop - Practice Hours : 20
UNIT FOUR: TRANSLATING JOURNALISTIC CONTENT-1: BUSINESS
4.1 : Translating at least 5 different news items from business pages
4.2 : Translating at least 20 different headlines of business news
4.3 : Translating at least one article on business
4.4 : Preparing a glossary of 25 words in both the language, generally used for the
same expression for business related journalistic content
Workshop - Practice Hours : 20
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UNIT FIVE: TRANSLATING JOURNALISTIC CONTENT-2: SPORTS
5.1 : Translating at least 5 different news items on five different sports
5.2 : Translating at least 20 headlines of sport news items of different sport
5.3 : Translating a column article of renown person on sport
5.4 : Preparing a glossary of 25 words in both the languages, generally used for the same
expression for different sports..
Workshop - Practice Hours: 20
TEACHING AND LEARNING METHODS
􀁈 Workshops on translation practice
􀁈 Newspaper Reading
􀁈 Preparing subject specific glossary
􀁈 Field assignment for news gathering
EVALUATION SCHEME
􀁈 Continuous Evaluation Mark-25
􀁈 Summative Evaluation Mark-75
Aggregate Passing Percentage 45%
(A) Continuous Evaluation: Maximum Marks: 25
Minimum Passing Mark: 10
􀁈 At least 10 assignments of translation. Max. marks: 20
􀁈 Participation in the class (based on attendance): Max. marks: 05
(B) Summative Evaluation Maximum Mark: 75
Minimum Passing Marks: 30
􀁈 A written examination will be held at the end of the semester to evaluate the skills in
translation and news writing and also theoretical knowledge of communicative
language.
􀁈 The question paper will cover all the units in equal proportion. One question from
each unit will be compulsory to answer.
􀁈 Students will be asked to translate various small pieces from English to Hindi or
vice-versa.
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M-5: BASIC COMPUTER APPLICATIONS
OBJECTIVES
1. To acquaint students with the computer, its parts and peripheral operating
system, word processing, Internet and image editing.
2. To enable students to acquire the following skills:
􀁈 Creating and managing of files and folders; Processing text.
􀁈 Analysis of data and preparation of charts and graphs.
􀁈 Making Presentations
􀁈 Handling Internet and using its terminologies.
􀁈 Editing Graphics and Images
UNIT ONE: COMPUTER FUNDAMENTALS
1.1 : Definition, Generations and basic components of Computer
1.2 : Input/output devices, Memory and other peripherals
1.3 : Introduction to Operating System (Windows 98/XP)
1.4 : Functions and features of Operating System (Accessories, Control Panel,
Desktop, Windows Explorer)
Teaching - practice hours: 15
UNIT TWO : OFFICE AUTOMATION TOOLS: MS Word
2.1 : Introduction to MS Office Suit
2.2 : Introduction to Word Processing
2.3 : MS Word interface, Tools and Menus
2.4 : Document editing and formatting, Mail Merge and other tools
Teaching - practice hours: 15
UNIT THREE: OFFICE AUTOMATION TOOLS: MS Excel and MS PowerPoint
3.1 : MS Excel Interface, Tools and Menus
3.2 : Creating Spreadsheet, Use of functions, Charts and Graphs
3.3 : MS PowerPoint Interface, Tools and Menus
3.4 : Creating slides, inserting multimedia objects, Transition and Custom
Animation,
Delivering Presentations
Teaching - practice hours: 15
UNIT FOUR: INTRODUCTION TO INTERNET
4.1 : Brief history and services of Internet (E-mail, Video Conferencing, Internet
Telephony, Chatting, Blogs, Usenet)
4.2 : Internet Protocols (FTP, HTTP, TCP/IP)
4.3 : Websites, Portals and Search Engines; Online Newspapers/channels/magazines
4.4 : Advantages and threats in Internet Communication
Teaching - practice hours: 15
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UNIT FIVE: INTRODUCTION TO ADOBE PHOTOSHOP
5.1 : Introduction to Graphics, Color models and modes
5.2 : Graphic file formats and their applications
5.3 : Adobe Photoshop Interface, Tools and Menus
5.4 : Working with Layers, Filters, Masking and other tools
Teaching - practice hours: 15
TASKS:
1. Creating/Renaming//Copying/Moving/Deleting files and folders. Searching files,
Creating
2. Shortcuts
3. Changing Desktop Settings
4. Practicing typing in Hindi/English
5. Preparing and formatting assignments and articles using MS Word.(At least Two)
6. Preparing Charts and Worksheets using functions.(At least One)
7. Preparing MS Power Point Presentations.(At least One)
8. Searching information using appropriate keywords
9. Browsing major online newspapers/channels/magazines
10. Design magazine cover pages/Posters. (At least Two)
11. Exporting files in other file formats
TEACHING AND LEARNING METHODS
􀁈 Class Room Teaching
􀁈 Lab Exercises
􀁈 Workshops
EVALUATION SCHEME
􀁈 Continuous Evaluation Mark-25
􀁈 Summative Evaluation Mark-75
Aggregate Passing Percentage 45%
(A) Continuous Evaluation: Maximum Marks: 25
Minimum Passing Mark: 10
􀁈 At least three practical assignments and also three class tests on theory. Max. marks: 20
􀁈 Participation in the class (based on attendance): Max. marks: 05
(B) Summative Evaluation Maximum Mark: 75
Minimum Passing Marks: 30
􀁈 A written examination of the student will be held at the end of the semester.
􀁈 The question paper will cover all the units in equal proportion. One question
from each unit will be compulsory to answer.
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􀁈 Students may be asked to apply their knowledge to applied problems.
READING LIST
1. “Adobe Photoshop – Creative Techniques” , PHI
2. V Rajaraman: “ Fundamentals of Computer” , PHI
3. Vishnu Priya Singh & Minakshi Singh : “Windows 98(Illustrated)”, Asian
publishers
4. “Windows 98 complete” : BPB Publication
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M-6 PRACTICALS AND COMPREHENSIVE VIVA VOCE
OBJECTIVES
1. To engage students in writing simple news.
2. To involve students to do practical exercises of basic computer applications.
3. To enable students comprehend knowledge gathered in different courses and share
that orally with others.
LEARNING METHODS
Instead of holding separate classes the methods will be incorporated in the teaching
and practice of all other subjects. The basic format will be as:
1. Students participation in class seminar
2. Group and individual oral presentation by students on different topics.
3. Gathering field information and writing news.
4. Reading Newspaper and analysing different news.
5. Rewriting news.
6. Hands on learning and practice on computer.
EVALUATION
(A) Continuous Evaluation: Maximum Marks: 25
Minimum Pass Marks:10
􀁈 Minimum one assignment of oral presentation: Max. Marks: 05
􀁈 At least two assignments of writing news: Max. Marks: 10
􀁈 At least two assignments based on computer application: Max. Marks: 10
B) Summative Evaluation: Maximum Marks: 75
􀁈 At the end of the semester, each student will be evaluated in the following
three parts.
i. A comprehensive viva voce examination will be conducted to evaluate the basic
knowledge of students in all the subjects: Max. Marks: 25
ii. A practical examination on news writing will be conducted: Max. Marks: 25
iii. A practical examination on computer application will be held Max. Marks: 25
(C) Aggregate Passing Percentage 45%